Swift, Parker
Parker Swift is the CEO and Founder of Mechanic Advisor and the Steer Marketing Platform. Before working in the automotive industry, Parker helped lead the marketing organization at Vistaprint.com from start-up to a multibillion dollar organization. After leaving Vistaprint, Parker helped his fellow Vistaprint colleagues launch DraftKings, a daily fantasy sports website. For the past 20 years Parker has been building marketing teams for incredible companies. Parker has taken that experience and developed a suite of marketing programs that allow repair shops of all sizes to utilize the same tools and technologies that billion dollars organizations use. Mechanic Advisor and the Steer Marketing Platform significantly increase customer repeat rates and average ticket values, ensuring customers comeback, on-time, every time, for necessary services and repairs.
Sessions
- The Modern Connected Shop: From the Counter to the Bay and Beyond
- Tuesday, November 1 • 2:00 PM - 4:30 PM